4 min read
The room mix decides revenue before the first guest arrives
How many kings, twins, family rooms and suites you build is a pricing decision, not only a floor plan.
ReadInsights · 3 min read
Local character earns a higher rate
Guests compare hotels on a phone screen. A room that could only be in one city is easier to remember and easier to price.
On a booking site most mid-range rooms look the same: white bed, grey headboard, one picture. When the photos show something local, a limestone wall, a brick vault, a tiled bathroom in a regional pattern, the hotel stands out in the list and can hold its rate when neighbours discount.
Local does not mean themed. It means using the building's own story and a few honest materials from the region, then keeping everything else simple and robust. One strong wall or one crafted piece per room is usually enough.
Brand standards leave more room for this than many owners think. Most standards fix the bed, the bathroom and the lighting levels, not the wall finish, the headboard or the art.
Our regional room library collects what guests expect in each market, from Malta to the Gulf, so a local touch also respects how people actually live and travel there.
Three things to take away
- Give each room one strong local element.
- Use the building's own story, not a theme.
- Check what the brand standard really fixes.
Figures are rules of thumb from our own planning work and vary by market and brand standard.
More insights
4 min read
The breakfast room writes your reviews
Guests forget the lobby but remember the queue for coffee. Small layout choices change the score.
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3 min read
A lobby that earns its square metres
The ground floor is the most expensive space in the building. It should work all day, not only at check-in.
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Start with a feelingTell us how your guests should feel. We'll build the rest.
Put together a moodboard in a few minutes, or send us your drawings and BoQ for a quote.